About Dime City Apparel
Dime City Apparel was created with a bold vision: to empower women through fashion that blends confidence, luxury, and style. Founded by Daniel Prince, a Bronx native with deep roots in hip‑hop culture and a lifelong passion for self‑expression, the brand is more than clothing — it’s a movement.
Growing up in New York City, Daniel saw how fashion was more than fabric; it was a statement of identity, power, and status. After serving as a U.S. Army medic in Iraq, he returned with a renewed sense of purpose: to spread positivity and create something lasting. That mission became Dime City Apparel, launched in 2023.
Our Philosophy
We believe that when you look good, you feel unstoppable. Every garment is designed to remind women they are the centerpiece — powerful, confident, and ready to take on the world.
What We Offer
Our collections feature versatile, high‑quality pieces that transition seamlessly from day to night:
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Chic crop tops and elegant V-necks
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Comfortable t‑shirts and supportive sports bras
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Stylish hoodies, dresses, and accessories
Crafted with care, our clothing is built to last, maintaining a luxurious brand image defined by black and gold — colors chosen to symbolize elegance, strength, and empowerment.
The Dime City Promise
Every piece is more than fashion; it’s a statement of empowerment. Women who wear Dime City Apparel should feel confident, beautiful, and unstoppable.
Social Proof
Loved by women across New York and Florida, Dime City Apparel is more than fashion — it’s a growing community of empowered women who embrace luxury and authenticity.
Looking Ahead
While our journey begins with women’s fashion, our vision is to redefine luxury for everyone. We’re excited to expand into men’s collections in the future, continuing to innovate and bring fresh energy to the industry.
Join the Movement
Step into luxury. Embrace empowerment. Become part of the Dime City community and experience fashion that elevates your style and your spirit.
Community & Culture
We are inspired by the rhythm of hip‑hop and the resilience of women everywhere. Dime City Apparel is more than a brand; it’s a cultural movement that thrives on authenticity and shared experiences. From the Bronx to Florida, our community is united by a belief in empowerment through style. Fashion, for us, is a conversation — one that connects diverse voices, inspires confidence, and builds bridges across cultures. By choosing Dime City, you’re joining a collective that values strength, elegance, and self‑expression.
The Future of Dime City
Our journey begins with women’s fashion, but our vision is far bigger. We are committed to redefining luxury for everyone, with plans to expand into men’s collections and beyond. The future of Dime City Apparel is about growth, innovation, and pushing boundaries — creating designs that continue to inspire confidence while setting new standards in the fashion industry.